A cowboy named Kaleb West posted a video of himself undergoing freeze branding, a practice using extreme cold rather than red-hot iron to mark animals. The footage opens with West sitting down, opening his shirt, and having another man press the branding device against his own chest—exactly the same logo used on the horse he previously branded.
The original Instagram video caption reads: “Just a little chilly.” West appears relaxed throughout, smiling after the process completes and showcasing the mark as if it were a new souvenir.
West’s reaction directly addresses a common complaint about freeze branding’s cruelty by demonstrating his own willingness to accept the procedure. His actions do not clarify what the horse might feel during the process or provide justification for attempting such an act oneself. The incident highlights an unusually literal response to the question, “How would YOU like it?”
This video was posted by West himself on Instagram and has been shared as a guest post from WLTReport.
